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Arable middleweights join the Fendt stable

Arable middleweights join the Fendt stable

Fendt tractors appear to be on something of a roll in the UK – sales are at an all-time high and new models are on the way.
AGCO's premium brand has traditionally struggled to break out of the 300-400 units/yr bracket, yet in 2008 that figure climbed to 485. And this performance looks to have gathered momentum through into 2009, with the firm predicting sales in the region of 700 tractors. Bearing in mind the overall market is likely to fade from around 17,000 units back to 15,000 over the same period, this means that Fendt's market share could well almost double – to around 4.6%.
"With commodity prices under pressure in the milk and arable sectors, farmers are increasingly focusing on the lifetime costs of their machinery. And that suits us," says Fendt's Richard Shelton. "High residual values, low depreciation and low running costs are strengths of the Fendt brand. When times are hard, customers buy quality." On the product front, perhaps the most significant news is the launch of a new tillage-biased 800 Vario. The existing 207hp 820 model stays, but is now sandwiched by the new and heavier 196hp 819 and 216hp 822, with the more powerful 237hp 824, 256hp 826 and 276hp 828 units completing the line-up. Rated powers are to EC 97/68.
"The current 820 is more than 2t lighter than the new 800s and will obviously cost less, too, so we still expect it to have a significant following as a versatile, general-purpose machine. The new 800 is an arable tractor – more of a baby 900," explains Mr Shelton.
As might be expected, the new 800s are laden with spec. It's the first Fendt tractor to get SCR/AdBlue emission reducing technology – power unit is a Stage 3b-compliant Deutz six-pot – and the range also comes with 60km/hr capability and independent front suspension. Arguably of greatest significance for many operators, however, is that the new 800 is fitted with the 900's larger X5 cab, along with a new Variotronic TI terminal (7in or 10.4in screen) and the option of VarioGuide auto-steering and VarioDoc data recording.
The new 800s are expected to make their first UK appearance in August 2010, by which time further options that are currently under development – a fully integrated tyre inflation system and anti-lock braking (ABS) – may also be available.





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